Lilo & Finn (Relaunch Coming Soon)

Born in a pandemic, raised by a new mom (me). Lilo & Finn was created by love and passion for fashion. After my son Finn was born, the shop was already closed. Not knowing when we would be open again, the uncertainty of it all was weighing on me. My drive to pivot was all I could think about as I adjusted to motherhood.

As I sat at home with my newborn, all I could really do was scroll Instagram, online shop (Amazon mostly of course), look into mom groups and just overall scope out the mom community online. In my many scrolls and clicks, I came across a couple kids fashion brands based in the US and then thats when the wheels started turning. There aren't that many cute trendy kids brands here in Toronto!

So, there I was, sourcing out childrens clothes everyday with one hand on my babe the other hand typing away. After a couple weeks of sourcing I created a partnership with a distributor in Korea. The pieces are beautifully made and till this day, has everyone wondering if it comes in their size! Lilo & Finn was a hit and of course, Finn was my muse. We had sold over 500 pieces during the time we were closed and I was in awe. I did it.

Two years later, the shop reopened and I wasn't able to put 100% into Lilo & Finn. I had to put it on the backburner because I had to focus on hiring a new team and service all of our clients who missed us and survived on DIY's. Which by the way, they ended up becoming really good at doing their own nails I could have hired them for myself! lol

Since we've been open, I had my other son Benji and he's inspired me to pick up where I left off with Lilo & Finn. Both of my boys are now in school (oh, how time flys) and I am back on the creative train again.

Thank you to everyone whose supported Raw Beauty Bar since 2016 and everyone who supported my pandemic project, Lilo & Finn. I cannot wait to re-launch this brand.

Lauren Fernandez-MacKinnon